I was tasked with the challenge of creating a co-funded explainer & promotional video for Xerox & Labtech Solutions. The video needed to showcase the capabilities of a this print security suite in a simple and compelling way.
I was provided with some raw materials such as datasheets and a a demo of the software itself. I was able to develop a script which we then expanded into a visual storyboard and eventually into production.
Visually, the sequence needed to be neither Labtech or Xerox branded so we devised a specific (retro) look and feel that could be adopted by both parties.
I was responsible for the copy, outline storyboard and project management, seeing this through to final delivery.
Skills used
- Proposal writing
- Storyboarding and copywriting
- Management of design and production
- Project management
RICHARD LAWRENCE 